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These days, Ben Robinson's life is all about finding the right shot. After devoting years to meticulously poring over large financial figures for others, the former full-time CPA realized that things weren't adding up. “I wasn't happy,” he says.
So, at 29, the native New Yorker ditched his job and returned to class. After matriculating through New York University’s much-lauded film school, he faced an even more daunting task: finding employment. Opportunities were so limited that the double-degreed graduate was forced to take a gig loading videotapes for Law & Order. “Out of a crew of 300 people, there were [only] four or five blacks,” he says of the experience. “I had a vision that I could change that.” In 2002, Robinson, now 38, cofounded Just Life Productions (JLP), a television and film production company geared toward bringing urban perspectives to the screen. Today, JLP boasts more than $1 million in annual revenue and has completed a wide range of film projects, from a PBS documentary to concerts for recording artists such as Usher and Swizz Beatz. Robinson has also shared his good fortune with his community. For the past three years, Robinson and his JLP team have been going into middle schools to teach urban youth about film-related careers, such as screenwriting, directing, and producing. Under Robinson s tutelage, each team creates a film project and then presents it at the end of the course. This year, Robinson's program has been added to the curriculum of six public schools in the New York area. “I’d love to see it in every school,” he says. “It’s about showing them they have options. They’re shocked to learn they can make $2,900 in 10 hours on set.” And, even more important than money, the children completing Robinson s program will be well equipped to shape the media content of tomorrow, from a minority perspective. The kids seem to like the notion—he’s never lost a student. Clearly, Robinson s mantra, “We make things happen,” is aproppos. Fortunately, he’s not just making things happen for himself. –S. Tia Brown
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